Your Video Starts Here


Sierra Media is more than a production studio; we are an award winning creative team dedicated to compelling, original video.


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Here's what we can do for you

Where it all begins - creating a plan of action.

Strategy & Ideation

Bringing it from the drawing board to your screen

Directing & Producing

Music sets the mood. Sound effects add realism.

Music & Voice

Putting those critical final touches onto a video project.

Post Production


The Sierra Media Team



Daniel A. Cardenas

Creative Director/Founder

Hello, I'm Dan, founder of Sierra Media.

I live and work in downtown Everett, WA. Creating immersive, engaging stories with video is my passion. Prior to founding Sierra Media in 1987, I worked as a director/cameraman on numerous projects in the travel industry, in motor sports and community programming. This early start coupled with years of experience has equipped me with the vision and ability to take any project from concept to creation. My work has taken me around the globe, from the Alaska to Fiji and has run the gamut from a slew of punk rock music videos to projects for fortune 500 companies. I graduated California State University Long Beach with a BA in video/film production. When I’m not exercising, cooking, traveling, or seeking an adventure, I’m building something.

Travis Erdmann

Post Production Supervisor


Amanda Aronica

Studio Manager


Kevin O'Donnell



Krista Quinby

Copy Ninja | Writer


Matt Clements Jr.



Phelan Warren

Production Associate

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