New Endeavors for Sierra Media

In a different scope of endeavors, we had the opportunity to use some new equipment at a Nation wide, 3 day conference held at the Tulalip Resort Casino in Marysville, WA.  We used the Ocean Matrix Presentation Switcher and Beringer Perimetric Equalizer to maximize the AV capabilities during presentations, not to mention using about eight videos we shot and edited together days before the event for the multiple presentations.  The switcher gave us options to cut between different screens seamlessly including power point presentations, DVD videos, photo slide shows, freeze screens with logos and live digital video while playing music and having the use of multiple wireless microphones.  Coordinating the lighting and multiple means of AV sources with our new gear was like fine tuning an orchestra.  It’s nice knowing you can meet just about any request within the scope of corporate presentation with ease and confidence.

Sierra Media produces video for Future of Flight Foundation

CLICK HERE to view the Future of Flight Web Gallery.

Nine months after our my first proposal, we finally started production on this incredibly interesting project. One which I hope will have a huge impact on the way people look at nurturing innovation in our younger generation. We were commissioned to produce an informational fundraiser video for the Future of Flight Foundation. Like most foundations, they need to seek out funding for there operations, exhibits and programs. In the spirit of innovation, I took the plunge and decided to shoot the principal photography with the Red One. This is a high end cinema camera that’s more like a computer than a traditional video camera. We shot it in 4K which roughly gives you 4 times the size of 1080 HD video.

CLICK HERE to check out a web gallery of photos from Steven Bradford. The deliverable will be a Blu-Ray disc that will be presented on a 30’ screen in the gallery along with a donor kiosk at the entrance of this installation. With about 200,000 visitors a year, we are proud to be involved in this local project for an inspiring cause. Stay tuned for more as we delve into the post production process of this piece.

Daniel Cardenas
Producer/Director

Sierra Media helps to launch Aquavision

The Everett Aquasox, a Single A affiliate of the Seattle Mariners has brought on Sierra Media to head up their new in stadium video scoreboard, affectionately called AquaVision. The 16’ 26’ LED screen will be placed in left center field. Along with creating a motion graphics package for a game opening, several bumpers and audience participation segments will be created by Sierra Media. We’ll also be crewing the remaining 20 games of the ‘09 season throughout the month of August. The setup initially includes 2 cameras, a switcher, instant replay with slo-mo and Click-Effects graphics generator.

If you haven’t experienced this level of baseball, it’s an intimate and exciting spectacle. The Aquasox organization puts on a fantastic, family oriented entertainment experience. Come out and see the future stars of baseball up close and personal. The season runs through Sept.3, 2009.

Daniel Cardenas
producer/director

Randy Primm- Road Bandit

Many of you might remember the 6’ 8” happy go lucky assistant I had working here for a couple of years. He was our main camera guy for the short lived Everett Explosion Basketball team, along with a multitude of other jobs and assignments. Well he moved on to follow his dream. He moved out of his apartment, sold his car, bought a motor home and is now traveling the country shooting, editing and uploading videos. We’re still in contact with Randy. He mostly hang out in Las Vegas, Phoenix, San Diego- are you sensing a trend here- Mostly the warmer states. His videos are interesting and funny. He set out on a mission and he is doing what he loves to do. If you have a chance, check him out.

DC supplies some power for Fluke News

Recently we completed 3 news stories for Fluke News. This is the first video edition that coincides with the quarterly printed version. The idea was to keep the production very nimble and efficient. We shot with our Panasonic HVX 200. I shot the majority of the footage with Mike Twombly shooting my stand ups and interviews. We tagged along with Laird Brown, electrical supervisor at the Whistler-Blackcomb ski area in outside of Vancouver, BC Canada. WIth the 2010 Winter Olympics coming to Whistler, the staff and crew are very excited about their new Peak 2 Peak gondola. It’s very nice. Just about as busy in the summer as the winter. ( I plan on going back there this summer for some out of this world mountain biking.) Stay tuned for the news stories as they have have just been completed. Check here or at fluke.com

Mt Baker 09 LBS

Check out web gallery

This last winter we had several outings to cover ski/boarding events. The Mt. Baker LBS is the grand daddy of them all. This was the 5th year we covered the event. We posted several feature stories to nwlive.tv that have been passed around a bit. We had a crew of 8 under my direction. The weather was great, the snow was ample and Baker was well, Baker.