THE SIERRA MEDIA TEAM
Daniel A. Cardenas
Meet Daniel, founder of Sierra Media.
Daniel lives and works out of downtown Everett, WA. Creating immersive, engaging commercials and stories is his passion. Prior to founding Sierra Media in 1987, Daniel proved himself as a director/cameraman on numerous projects for the travel industry and in cable programming. This early experience coupled with years of experience gives him the vision and ability to take any project from concept through creation.
His work has taken him around the globe, from the Alaskan mountains to the islands of Fiji and New Zealand, and run the gamut from a slew of punk rock and rockabilly underground music videos to projects for fortune 500 companies.
Daniel graduated California State University Long Beach with a BA in video/film production. When he’s not exercising, cooking or traveling, he is always building something.