After days of laboring, you’ve finally got it in your hands. Well, on your computer screen, at least. Your video. Hours of discussing and talking with the video production team as they researched your company and your brand story, take after take of video footage as you were interviewed for your video, and all the revenue put toward it— you’ve finally got it.
And it’s fantastic! The video is just what you’d envisioned for your company, exactly what you needed. It’s just….
What do you do with it now?
Promoting Your Video(s)
A trap that many businesses can fall into after they’ve had a high quality video produced for their marketing it failing to understand the various ways that this video can translate into greater exposure and increased client base, and not following up with more video. (More on that in another article.) Some businesses expect that simply placing the albeit incredible video on their website will do the trick.
While that is important, of course, there are actually dozens of additional places that a high quality video can be used for marketing purposes. Let us help to guide you and your business in the right direction when it comes to sharing your newly created and highly effective video.
Your own website should be (and probably is) the first place you should turn your attention to after receiving your completed video. Most likely, your video has been to promote your brand or services your business offers as a whole. In this case, embedding your video onto your home page (the page that generally will receive the most traffic) and your services page will ensure that the public you are trying to reach are being exposed to your story
What better place to market your business through the power of video than on the largest source of videos on the internet? When getting a high quality video made, it’s vital to get that video up on YouTube. After all, YouTube is the second most-used searched tool in the world (and owned by Google, which holds it’s title as #1 most-used search engine).
When posting here, be sure that you choose a YouTube video title that includes your company keywords. Do the same for your video description. And don’t forget to add your website link to the description as well, keeping it as near to the top as possible.
Additionally, take the time to maximize your tags. Tags are your YouTube keywords, and are critical to being found by interested searchers.
Is your business running a blog on your website? Excellent. This is the perfect place for to you embed your newly created video. Write a short blog post around the video, giving your readers a general idea of what the video is about and ensuring that there is text content for the Google spiders to crawl.
The beauty of a blog post is that it is easily pushed out across all of your natural social media channels. After you’ve got it posted, share, share, share. Place a link to the blog post in Facebook, Twitter, and any other social media outlets. Lastly, create a press release about your new video to expand your reach through a plethora of online news sources.
The current generation of tech-users are obsessed with social media. This spells good things for businesses that have fantastic videos to market their services. Pushing your video out through social circles, as mentioned above, is going to a) encourage brand awareness b) encourage community within your already loyal followers and c) encourage a positive response from viewers.
At this point, it would be a shock if a business did not already have a Facebook account. If, however, you’re one of the few businesses to have still dug your feet in about this unique and effective form of marketing, it’s time to give in.
Statistics have shown that 93% of adult internet users are on Facebook. Hubspot, a leader in the internet marketing industry, reports that “74% of all marketers say Facebook is important to their lead generation strategies.”
Now, put that video up on your Facebook page.
This microblogging site has one of the largest amount of users of any social platform. In the last year it increased by 900%. Before Tweeting your video though, take the time to ensure that your Twitter profile is fully filled in, and make sure it’s been personalized with your company’s branding.
Now, it’s time to Tweet your video. Don’t forget to add hashtags—Salesforce shows that tweets including one or two hashtags get 21% higher engagement than those without.
It would be a mistake to forget to market your video (or your business) within LinkedIn. It is, after all, responsible for an estimated 64% of all visits to corporate websites via social media networks.
This social platform is primarily used by the older and more professional personas. It is intended to be used for business topics, industry information, and idea sharing. Because of this, it’s a prime hunting ground for business-to-business companies. When you post your video, feel free to rearrange your page segments to allow it to take center stage. A video this incredible deserves the limelight.
Yes, Pinterest is actually an excellent place to push out your awesome new video. In fact, it is one of the greater resources for lead generation of the social platforms currently available for most industries. It has over 70 million users. Make use of it and post your video to your Pinterest board.
Remember, however, to brand your video. Users will be able to watch the entirety of the video on Pinterest, and won’t necessarily feel the need to click back through to your Youtube channel or your website.
Google+ is a newly arisen Facebook competitor but has it’s primary focus on business marketing—making it a perfect place for you to plant your brand new video. Be sure to take advantage of the ‘circles’ feature which allows you post to appeal to specific circles respective interests or personas.
Search out niche communities that share a focus with your video. Are you an up and coming brewery that makes beer out of the best hops in Washington? Share your video in a beer-lovers group on Facebook. Is your video about your business’ incredible handmade furniture? Share your video in a forum highlighting the beauty of woodworking. This is an excellent way to interest and engage others in your field of business. Keep in mind, though, that most of these communities have rules about sharing links and videos, so check those before posting your spectacular video.
Our Passion Is Reaching Your Clients
At Sierra Media, we are passionately committed to producing high-quality and highly effective videos. We pride ourselves on our ability to capture the voice of your company, and ignite the interest of your customers. We are also, however, just as passionate about making sure that the video we so painstakingly produced for you is marketed well.
If you are interested in becoming one of our clients, know that you’ll receive not only one of our one-of-a-kind creative videos, you will also receive all of our expert guidance on how best to get your message and your business out there. Because no matter how amazing the video is, unless it’s being marketed and reaching your customers, it wasn’t worth it. Instead, harness the power of your video’s potential through creative and effective marketing.
Let us help. Give us a call at 425-259-4429 and we’ll show you…
By Daniel Cardenas