Recently I had one of my dreams come true. I finally got the opportunity to work with Zumiez. If you don’t have teenaged sons or daughters or not from the NW, Zumiez is a Northwest company that specializes in cutting edge clothing, accessories and hard goods for snow and skate. They are a huge publicly traded company with 400+ retail stores across North America.
A few months ago Zumiez came to Sierra Media looking for a local company to handle their totally off the wall antics of creating videos for their annual sales meeting and to showcase the unique culture of their company. With a lot of imagination and creativity on their side and our awesome facilities, killer team members and cool technology, we were able to help Zumiez bring their vision to life.
The first shoot was located in the Sierra Media studio in Everett, and featured our 16′ x 20′ green screen. It was a long two days, but we had a fun group of actors that were ready for anything and everything. All together we had 15 actors being shot on the green screen, with up to as many people as eight at one time. When they weren’t behind the camera we had an awesome green room provided just for our actors to kick back and relax, and much to my amazement they even got a lot of work done in between takes. Who says skaters are slackers? The shoot was a big project, but having the preparation from both Zumiez and us made the days go by smoothly.
The next step in our Zumiez adventures led us to an in-store shoot at the Alderwood mall. We arrived in Lynnwood early Sunday morning before all of the early bird shoppers were allowed in the mall. It was a relatively quick day compared to our green screen shoot, however we were still able to come back with some great Zumiez product footage for the video.
For the big finale we needed a bigger stage to shoot, and some very special requirements for one of our UK based partners who have an incredible technology. This project is still under wraps, but what I can say is Tupac at a recent Cochella Music Festival. You figure it out… Anyway we needed an incredible amount of light for this effect, so I called up by friends Mick and Jeremy at Seattle Grip and Lighting and they handled all of our additional lighting requirements for this shoot.
The shoot ended up happening two blocks away at the incredible Historic Everett Theatre. The stage is bigger and with the amount of lights and equipment we needed for this shoot, the facility was perfect. It was another exciting day of dress up and acting with Zumiez. On a side bar, I have to say I met Tom Campion, one of the founders of Zumiez, and he is one of the nicest, most genuine heads of a company I have ever met. We had him doing things that any other executive wound never do. He’s a real sport, he does it for his employes he truly loves and they respect him for that.