Learn how and why we produce videos the way we do. Keep up with our some great ideas how to use videos in your plan and step by step case studies that we put together for those who want to understand the video production process.
Grasping at Intangibles- it's a marketing challenge for high tech. It’s well known in marketing that the most powerful influence on a purchase decision is the referral. Referral such a strong advertising force that it’s being built right into apps; your aunt probably has no idea CandyCrush is constantly updating you on her progress. In the high tech world, where products can seem ephemeral or … [Read more...]
Taking a Closer Look (watch the video) I've been a longtime supporter of Cocoon House, a vital local organization working to combat youth homelessness. Cocoon House provides critical services to the at-risk youth of Snohomish County. Recently, they executed an ambitious awareness campaign on the streets of Everett and beyond. When they asked us to document their efforts, I was happy to donate … [Read more...]
We spent a week in Scranton, PA and we loved it! We recently landed a new technology consulting client and their home office is in the Pennsylvania town of Scranton. Home of the fictitious Dunder Mifflin from the U.S. version of The Office. When we got the assignment, to create a website with some videos and later create some content and do several email campaigns, I was thrilled. Not to … [Read more...]
I got the idea for a technology spot last New Year's day shooting a friend's modern minimalist cabin outside of Naches, WA for the site Cabin Porn. It's a very cool space. No running water, no electricity, and no neighbors. Fast forward 6 months when I was tasked to Create a lifestyle spot for a video editing software and a chip manufacturer to showcase the capabilities of the software. and how … [Read more...]
Sierra Media Monday – Exploring the NWLeavenworth, Washington is a city that has been a popular tourist attraction for many years. However, few people know that the city struggled until 1962, when Project LIFE transformed the town into a Bavarian village. Now tourists flock to Leavenworth year round. Besides Leavenworth, have you ever been through an eccentric town and wondered how it came … [Read more...]