Learn how and why we produce videos the way we do. Keep up with our some great ideas how to use videos in your plan and step by step case studies that we put together for those who want to understand the video production process.
This summer has been hot in more ways than one. Living in the PNW, we spend more time than we’d like scheduling (and rescheduling) outdoor shoots around inclement weather, so you’d think we’d be more excited to see the sun, but these rising temperatures can be tough on the equipment…and the crew. We were shooting in a greenhouse a few weeks back and almost lost a perfectly good writer when she … [Read more...]
Our world is now a digital playground. Smart phones, tablets, and laptops let people access what they want to see from anywhere they happen to be. Remember the days when corporate marketing departments had a “digital marketing” component of a marketing strategy? Those were the good old days, am I right? Times have changed, my friend, and corporate marketing departments need to change their ways … [Read more...]
Fluke Networks - Network Time Machine Depending on the purpose of a video, we first need to determine what video style would best suite the job. In the case of Fluke Networks, Network Time Machine, we decided that an animated bit would best explain how the product works. Especially when working with a product that's function can only be seen by numbers on a screen, it is helpful to draw out a … [Read more...]
Have you ever watched a gamer play his or her favorite video game? The intense graphics, the fast-paced movement, the interactive players, and the gunshots, bombs, grenades, explosions, it all keeps them glued to the screen. Their eyes are wide and they almost forgets to blink. Completely immersed in the game, they’ve entered a new world and have become a part of the game itself. The game’s … [Read more...]
If you don't stand out, you get lost in the crowd. An invisible corporation doesn't get much traction in today's world. You have to be unique, different, new, or special, on top of having a great product or providing a great service. However, more than that, you have to effectively communicate how you're different. Show people something new. Create a unique experience. Draw them in with … [Read more...]